UX Lead — via Razorfish

Ford

At Razorfish, I was the Experience Director on Ford, leading a team of Experience Leads, Information Architects and Content Strategists. We developed and optimized all of the channels in Ford's digital ecosystem, including their in-vehicle, tablet and mobile experiences.

Ford — Eco Dashboard autoshow installation

We built out a mobile site to better serve the widest possible audience of Ford owners, and developed a fully-functional iPad prototype to give Ford dealers a sales tool they could use on the lot.

We also did a complete redesign of the Ford Corporate site, helping them migrate to a new domain when Ford.com became the consumer-facing experience.

↳Gallery
Ford Owner — mobile app
Ford Owner — mobile app
Ford corporate site launch
Ford.com — corporate site launch
Ford CLC — conceptual model
Connected Lifecycle — conceptual model
Ford CLC — connected driver personas
Connected Lifecycle — driver personas